Privacy Policy Last updated: June 12, 2025
1. Purpose & Scope
This Privacy Policy explains how [PetRealm] (“we,” “us,” or “our”) collects, processes, and protects your personal data when you interact with our website, mobile apps, and other digital services (collectively, the “Services”).
2. Data Collection
Voluntary Information: name, email address, phone number, and shipping address when you sign up or place an order.
Automated Data: IP address, browsing behavior, device type, and cookies/trackers.
Optional Surveys: demographic details, pet preferences, and feedback you provide.
3. Use of Personal Data
Account Management: create, maintain, and secure your user profile.
Order Fulfillment: process transactions, deliver products/services, and handle returns.
Customer Service: respond to inquiries, troubleshoot issues, and improve satisfaction.
Marketing & Communications: send newsletters, promotions, and event notifications (only if you opt in).
Analytics & Optimization: analyze site usage, perform A/B testing, and enhance our platform.
4. Data Sharing & Disclosure
Service Providers: trusted third parties (e.g., payment processors, hosting firms) under strict confidentiality agreements.
Legal Requirements: in response to lawful requests from government or regulatory bodies.
Corporate Transactions: in the event of a merger, acquisition, or sale of assets.
5. Cookies & Tracking Technologies
We use cookies and similar tools to personalize content and ads, provide social media features, and analyze traffic. You may adjust your browser settings to block or delete cookies, although some features may not function properly.
6. Data Retention
We retain personal information only as long as necessary for the purposes outlined or to comply with legal obligations. Thereafter, data is securely deleted or anonymized.
7. Your Rights & Choices
Subject to applicable law, you have the right to:
Access or receive a copy of your personal data.
Request correction of inaccurate information.
Request deletion or restrict processing of your data.
Opt out of marketing communications at any time.
To exercise these rights, contact us at
8. Security Measures
We employ encryption (TLS), firewalls, access controls, and regular security audits. While we strive for robust protection, no system can guarantee absolute security.
